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Marketing Leadership

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Analysis Uncategorized

What marketers are doing to ensure ‘place’ is part of their remit

Matthew Valentine

As new channels emerge the opportunities for brands multiplies, but with control over place diminishing, what can marketers do to reclaim influence over this often forgotten P?

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3 Mar 2023 7:00 am
KFC
Analysis Uncategorized

KFC’s Meg Farren: Marketing is a ‘brilliant training ground’ to lead a business

Niamh Carroll

KFC’s UK general manager Meghan Farren says she is thankful to have “fresh eyes” on the business, having left her CMO position in 2021 to join Asda as chief customer officer, only to return a year later in her current role.

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2 Mar 2023 7:00 am
News Uncategorized

Former Gousto CMO joins Comparethemarket as first chief revenue officer

Molly Innes

The online comparison site is splitting its marketing function in two, with Tom Wallis to take on leadership of both customer and performance marketing. CMO Mark Vile remains in place to lead on brand.

1 Mar 2023 12:07 pm
Analysis Uncategorized

Specsavers’ former marketing director on making a career switch to get ‘beyond’ marcomms

Michaela Jefferson

The desire to broaden his skill set beyond communications and take ownership over customer experience and innovation in the long term has led former marketing boss Chris Carter out of the marketing department entirely.

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1 Mar 2023 7:00 am
Influence
Analysis Uncategorized

Salary Survey 2023: Marketing’s influence is up but CMOs agree ‘the job isn’t done’

Molly Innes

The majority of marketers feel confident in their ability to influence change, according to our 2023 Career and Salary Survey. But there is still a gap between B2B and B2C when it comes to businesses understanding of marketing’s role.

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24 Feb 2023 7:00 am
KFC
News Uncategorized

KFC UK appoints chief corporate affairs officer as interim CMO

Niamh Carroll

KFC says the appointment represents it commitment towards integrating ESG into its core marketing strategy, as former CMO Jack Hinchliffe makes an internal move into sister brand The Habit Burger Grill. 

23 Feb 2023 1:16 pm
route
News Uncategorized

Marketing’s strategic importance continues to rise

Molly Innes

The 2023 Marketing Week Career and Salary Survey reveals marketing’s strategic role within businesses has risen in the last twelve months, as brands look to marketers to help navigate the challenging environment. 

22 Feb 2023 7:00 am

Marketing Skills and Training

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Analysis Uncategorized

Why marketers must understand design better

Marketing Week Partner

Appreciation of the design process should permeate an entire organisation, not just its in-house creative team.

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Analysis Uncategorized

‘Rudely interrupted’: How should marketers handle the industry’s ageism problem?

Molly Innes

With this year’s Career and Salary Survey revealing the bulk of marketers are under 45, what’s happening to shape the industry in this way?

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20 Feb 2023 7:00 am
Social media
News Uncategorized

Social media most in-demand skill for marketers

Lucy Tesseras

Marketers with skills in digital and strategy are also in high demand, according to LinkedIn, which reveals marketing is one of the most sought after skills businesses are looking to hire for generally across all functions.

15 Feb 2023 8:00 am
Time
Analysis Uncategorized

Apprenticeships: Over a quarter of brands blame time pressures for slow uptake

Charlotte Rogers

As National Apprenticeship Week kicks off today (6 February), Marketing Week reveals just under a fifth of brands don’t see the value in hiring marketing apprentices.

6 Feb 2023 1:28 pm
Analysis Uncategorized

‘It only works if it all works’: Marketers on ‘reclaiming’ the 4Ps

Molly Innes

Is now the time for marketers to grab hold of the 4Ps? Or is discussion of reclaiming price, product, place and promotion simply “navel gazing”? 

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6 Feb 2023 6:46 am
Analysis Uncategorized

Salary Survey 2023: Demand for content roles rises as hiring presses ahead

Molly Innes

As brands continue to hire in 2023 despite the economic headwinds, content emerges as an in-demand role for businesses across the marketing spectrum.

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30 Jan 2023 7:00 am
Marketing skills
News Uncategorized

DMA calls for ‘realistic’ approach to skills development after success of ‘micro-upskilling’ pilot

Niamh Carroll

Almost four in 10 of those marketers who took part in the DMA’s digital micro-upskilling scheme preferred it to their previous learning experiences.

30 Jan 2023 12:01 am

Team Structure

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News Uncategorized

Arla Foods and E.ON on finding the right in-housing solution for their brands

Michaela Jefferson

Taking control of their marketing functions remains a highly appealing proposition for many brands, but new data suggests the reality often falls short of expectations.

20 Feb 2023 6:54 am
News Uncategorized

Almost three quarters of marketers aged under 45, study finds

Molly Innes

Given most marketers responding to Marketing Week’s exclusive 2023 Career and Salary Survey are aged 45 and under, does the industry have a persistent age issue to address? 

7 Feb 2023 12:54 pm
News Uncategorized

Paperchase’s chief digital officer exits as Tesco acquires brand

Michaela Jefferson

Some 75 head office employees have been made redundant, with the full impact on the marketing team yet to be confirmed.

1 Feb 2023 3:51 pm
John Lewis
News Uncategorized

John Lewis merges customer director roles as Claire Pointon steps down

Michaela Jefferson

Pan-partnership customer director Charlotte Lock will take over responsibility for John Lewis’s customer activity, a year on from joining the business.

1 Feb 2023 2:01 pm
Analysis Uncategorized

‘We needed to adapt’: Inside Specsavers’ restructured marketing team

Michaela Jefferson

Specsavers is introducing new senior marketing roles, rethinking its processes, and refocusing on its talent pipeline, as the business chases the next phase of growth.

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1 Feb 2023 7:04 am
Specsavers
News Uncategorized

Specsavers appoints UK trading director to lead restructured marketing team

Michaela Jefferson

The new marketing boss will also oversee product, category and corporate sales teams, as former marketing director Chris Carter takes on a group strategy role.

27 Jan 2023 7:59 am
News Uncategorized

More than a third of brands plan to ramp up hiring in 2023

Molly Innes

More than half of marketers are considering switching roles in 2023, while almost a third have been in their current positions for less than a year.

27 Jan 2023 6:52 am

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