Celebrating success and going from B2C to B2B: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From marketers making the leap from B2C to B2B to celebrating success at the Marketing Week Awards, it’s been a busy week. Here is my take.
Cause for celebration
For many in marketing, the past couple of years have been the most challenging time of their careers. With first the pandemic and then rising inflation and the cost of living crisis throwing curve ball after curve ball.