How building global teams unlocks brands’ full growth potential
Morag Cuddeford-JonesHeidi Arkinstall, CMO of global hiring platform G-P, talks about the opportunities that lie in hiring beyond borders.
In-depth features, interviews and insights into marketing’s biggest issues.
Heidi Arkinstall, CMO of global hiring platform G-P, talks about the opportunities that lie in hiring beyond borders.
As marketing WhatsApp communities grow in prominence, why are so many marketers turning to peer-to-peer groups for support?
Brand marketing and demand generation are too often separated, which leads to misalignment and loss of impact. B2B marketers should look to ‘brand gen’ campaigns to unite them.
To build hype around the launch of its Sky Glass TV, Sky kicked off a year-long influencer campaign which doubled the benchmark for reach at 48 million.
Far from regretting returning to a previous employer, many ‘boomerang employees’ are finding renewed energy and motivation in making a comeback.
From a reshaped viewing landscape and in-game audio advertising, to the rise of attention metrics, Marketing Week predicts the trends that will shape media in 2023.
Plant-based meat alternative brand Moving Mountains is targeting more mainstream consumers for growth, believing it can win them over through its taste and sustainability credentials.
After a tough 2022, energy companies are going into next year with diminished brand health and uncertainty about what 2023 might bring for the challenged sector.
Marketing boss Gary Kibble believes his team are only “in the foothills” when it comes to exploring the commercial potential of the retailer’s AI-powered segmentation model.
Realising the opportunity retail media offers is going to require most brands to rethink everything from budgets and team structures to their joint business plans.
Embracing data-driven marketing is vital for business growth, but to achieve this organisations need to commit to constant experimentation and learning.
Looking for a new role in 2023? Here’s what to expect from the recruitment market.
Big budget cuts aren’t expected among major advertisers next year, but with a recession taking hold, marketers will be under pressure to work their budgets as hard as possible.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the power of behavioural science in pricing to the most complained about ad of the year, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.