How to market marketing
Morag Cuddeford-JonesIn today’s always on world, the CMO of old has become obsolete. The changing dynamics of marketing need to be communicated internally so that organisations know the essential role their marketers play.
Real-time messaging is fun, but it can be so much more
Morag Cuddeford-JonesThe number of digital outdoor sites is growing and many are adding real-time messaging to the mix. What can this deliver brands beyond the wow factor?
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Corporate hospitality: Boost your formula for winning over allies
Morag Cuddeford-JonesTighter budgets and the bribery act mean brands are having to plan their corporate entertainment events with a lot more care.
Online reviews: star quality
Morag Cuddeford-JonesPositive online reviews can lead to sales but with some brands manipulating comments and undermining consumer trust, it is vital that authentication processes are in place to ensure credibility.
Telemarketing best practise for brands: don’t hang up
Morag Cuddeford-JonesWith nuisance calls under the government’s spotlight, how can brands best use the telephone for effective direct marketing?
Should you recruit a marketer’s apprentice?
Morag Cuddeford-JonesHiring talent through non-traditional routes can be challenging but marketing teams are reaping the rewards.
2013: a year of opportunity for CMOs
Morag Cuddeford-JonesMarketing Week asks a group of chief marketing officers what trends they see approaching in the year ahead and how they expect their roles to evolve
Negotiating the single-track journey
Morag Cuddeford-JonesMarketers face many challenges in using single customer view data. Key experts discuss the issues and their experiences in a Roundtable sponsored by Sas.
The people’s party
Morag Cuddeford-JonesDesigning staff and customer events to be truly memorable, as well as cost-effective, requires creativity and careful consideration of what guests really want, says Morag Cuddeford Jones.
Doing more with less
Morag Cuddeford-JonesLimited budgets may mean fewer celebrity endorsements and swanky press shows, but the principles of managing campaigns remain the same. Morag Cuddeford-Jones talks to seven industry experts about how they make the most out of fewer resources.
Cool for kids
Morag Cuddeford-JonesWhat makes a brand down with the kids? Not only must it be design-led but also offer a fun and social experience, according to a survey seen exclusively by Marketing Week.
Who controls entertainment in the home?
Morag Cuddeford-JonesHome entertainment brands need to change the focus of their ad campaigns, according to research seen by Marketing Week that reveals women exert a lot of influence over TV and games console purchases.
Offering a bit more than a free sample
Morag Cuddeford-JonesResearch seen exclusively by Marketing Week suggests there are many factors affecting the success of a sampling occasion, as consumers look for more than just a freebie.
A better deal is no comparison to good service
Morag Cuddeford-JonesPrice comparison websites and word of mouth recommendations are increasing the chances of consumers changing brands to save money – but not at the expense of a good customer experience.
Organic sector must focus on the positives
Morag Cuddeford-JonesOrganic brands need to use their green provenance as supporting evidence for quality, sustainable farming, heritage, flavour and luxury, according to research seen exclusively by Marketing Week.