A design for life: How to make digital marketing sustainable
Marketing Week PartnerMarketers have a responsibility to integrate sustainable thinking across their whole discipline, acknowledging and reducing the carbon footprint of digital activity.
Marketers have a responsibility to integrate sustainable thinking across their whole discipline, acknowledging and reducing the carbon footprint of digital activity.
Consumers are demanding that brands become more sustainable, including in their marketing activities. The technology that can make this happen already exists and is evolving fast.
Marketing ethics is an increasingly complex and risk-strewn area, which makes it more important than ever for marketers to be well versed in its principles.
Brands need to encourage better – not more – consumption, if they are to have a place in a sustainable future for our planet and society.
Marketers are less advanced on sustainability than their businesses as a whole, so with the backing of brands including Diageo, Mastercard, Tesco and Unilever, the WFA has launched Planet Pledge to help bridge the gap.
Notpla has been working with brands including JustEat, Unilever and Lucozade and believes it will compete directly with plastic in a few years.
Unilever’s CEO Alan Jope is calling on activists to pressure the company to be better on climate and social issues after reports criticised the FMCG giant’s plastics progress.
The soft drink giant’s CEO James Quincey is encouraging a two-pronged approach to sustainable packaging that includes both zero waste and reducing companies’ carbon emissions.
Waitrose is running its “most prominent and impactful” CSR campaign to-date as it looks to address rising customer concerns about plastic and food waste.
Iceland, Evian, Diageo and Coca-Cola have all committed to reducing plastic waste but brands need to ensure that the PR opportunity is backed up long-term commitments.
Coke plans to collect and recycle all its packaging by 2030 as it admits all companies have a responsibility to help solve the world’s packaging problem.
As new research shows SMEs struggle to implement sustainability into their business strategy, M&S’ sustainability manager Jo Daniels explains how businesses can do so successfully.
The cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.
The Tesco National Charity Partnership, which facilitates the multi-party partnership between Tesco, Diabetes UK and the British Heart Foundation, says the key to successful charity tie-ups is simplicity.
As custodians of the brand, marketers have a critical role to play in implementing purpose across organisations, says co-founder of brand substance agency Given London and former CSR manager at The Body Shop, Becky Willan.