How PizzaExpress is using loyalty to link its omnichannel experience
Alongside a new brand platform, PizzaExpress has unveiled a three tiered loyalty scheme designed to give the brand a complete view of its customer base, explains chief customer officer Shadi Halliwell.
Making its digital loyalty debut, PizzaExpress has designed its new scheme to offer a complete view of its customer base, from buyers of its supermarket products, to restaurant diners, delivery and collection fans.
“We went in with the intention of launching a loyalty programme so we could bring in the whole omnichannel [experience],” chief customer officer Shadi Halliwell tells Marketing Week.