KFC on why advertising is rarely the answer for a troubled brand
KFC’s CMO Meghan Farren admits the fast-food giant lost its way a few years ago leading to a drop in sales, but rather than simply throwing money at advertising the brand dug deeper to get to the root of the problem.
KFC has come a long way over the past five years, from a brand being likened to a “fading old man” to a fast-food chain with fans so loyal they’ve made their own KFC-themed merchandise.