Co-op revives chief customer officer role with hire of N Brown Group’s Kenyatte Nelson
Niamh CarrollNelson joins The Co-op Group as its first chief customer officer in nearly two years, following a challenging 12 months for the business.
Nelson joins The Co-op Group as its first chief customer officer in nearly two years, following a challenging 12 months for the business.
Jones’s departure follows mass redundancies at the group and the launch of a new strategy for its food and retail business last month.
The grocer also plans to treble its franchise store network, expand delivery partnerships, simplify and reduce its range, and improve its loyalty proposition.
Co-op is making 400 redundancies at its head office as it faces increased costs and a “tough” economic environment.
Responding to a desperate need to create employment opportunities for young people, the Co-op has joined forces with major employers like Direct Line to fund SME apprenticeships.
As the rate of team restructures ramps up and specialisms are added with greater frequency, how are brands resourcing to meet the challenges of 2022?
It started with a tweet and went on to raise over £20m to tackle food poverty.
Adapting your business to ensure employees are engaged is just as important as responding to new consumer behaviours, if brands want to be seen as customer experience leaders after the pandemic.
Four years into his role as chief membership officer, Matt Atkinson is departing the Co-op following a 12-month period which has seen the grocer attract millions of new shoppers, revamp its loyalty scheme and kick off a value pricing push.
With a diverse group stretching from food to funeral care, the Co-op is constantly being challenged to find new ways to prioritise the different aspects of the business on a tighter budget than its rivals, explains marketing boss Matt Atkinson.
Team restructures, hiring freezes and evolving agency relationships may have characterised the past 12 months, but can progress emerge from all this disruption?
Passionate about the rise of “cooperative competition”, Co-op’s marketing boss Matt Atkinson believes the brand has a blueprint for success in 2021 built on collaboration and strong values, backed by a movement of 4 million members.
The Co-op joins the likes of Waitrose, Greggs and Subway with plant-based product launches designed to capitalise on the growing meat-free market.
Does the plethora of new titles for senior marketing roles reflect a change in the nature of marketing, or is it a case of window dressing gone wild?
The Co-op has once again delayed launching its Christmas marketing campaign until December as it focuses on its community work amid signs consumers are tiring of festive hyperbole.