Amazon’s Christmas ad is this year’s big winner as John Lewis ‘misses the mark’
Thomas HobbsNew data from Kantar Millward Brown shows Amazon’s Christmas campaign is the ad most likely to result in a purchase.
New data from Kantar Millward Brown shows Amazon’s Christmas campaign is the ad most likely to result in a purchase.
Having delayed its Christmas ad until the start of December, the Co-op insists it can get more cut-through by avoiding the November rush.
With ad spend set to rise 12.6% this year, cinema remains a key channel for UK marketers.
Plus Unilever delays choosing its new HQ and a new festive ad sees Santa Claus getting confused by the New Zealand accent.
With Christmas less than a month away, GfK says a fall in the major purchase intent of British consumers won’t make pleasant reading for retailers.
With cannabis now legal in 29 US states, one marketer talks through the unique challenges of building a weed brand.
The ad regulator is introducing changes to how broadband providers can advertise service speeds that it hopes will “improve customer confidence” in the sector.
From setting aside £3bn for Brexit preparations to freezing tax on alcohol, here are some of the highlights from UK Chancellor Philip Hammond’s latest Budget.
The alcohol giant’s global head of beer on why craft will be a long-term trend and how Diageo is looking to position itself at the “forefront” of digital.
The most popular ads on YouTube last month included Google’s new Pixel 2 smartphone and a musical number from Nintendo’s Super Mario.
Jim Adler, vice-president of the Toyota Research Institute, believes the Japanese car giant can become just as known for home robotics.
Retailers are taking very different approaches to their 2017 festive advertising as each bid to persuade cash-strapped Brits to spend big this Christmas.
Having recently rebranded from Hailo, Mytaxi now wants to reposition itself as the taxi app of choice for women looking for safety.
To many, Brad Parscale, the digital director of the Trump presidential campaign, was the key to defeating Hilary Clinton.
Uber’s chief product officer Jeff Holden says the electric aircrafts will turn car ownership into a rarity.