Has a socially distanced world rendered experiential marketing redundant, or has the lockdown only emphasised the importance of real life events as milestones in consumers’ lives?
As consumers continue to shun outdated retail experiences, brands are hoping to use their physical stores to delight shoppers with value-added services that cannot be replicated online.
BT and EE are scraping separate marketing chief roles in favour of one position that will report into BT Consumer CEO Marc Allera as they look to “make the most of both the brands”.
BT, EE and Plusnet have brought their broadband, mobile and content offerings together in an effort to offer “seamless connectivity” to customers across the UK.
Capitalising on the synergies between marketing and sales means being prepared to embrace conflict and strike a balance between short-term conversion and long-term strategy.
A Marketer’s Best Friend: The willingness to challenge each other to create better work is the secret to true alignment between marketing and sales at EE.
As EE debuts its latest multimillion pound campaign fronted by Hollywood actor Kevin Bacon, its marketing chief explains why the partnership works.
EE has teamed up with vloggers and football legends for its second Wembley Cup campaign, its biggest ever digital marketing activity, as it looks to boost engagement among younger audiences.
Following BT’s acquisition of EE earlier this year, the two firms are to work together for the first time to launch a sports app offer that will only be available to EE mobile customers.
It is over a year since BT launched BT mobile and sim card only contracts. With more than 400,000 customers in 12 months, the company is continuing to push its brand and establish its place in the telecoms market alongside its acquisition EE.
Following the departure of EE’s CMO Pippa Dunn in January, the company’s brand director Spencer McHugh has announced he too will be leaving EE at the end of July, after 12 years with the company.
This week mobile firms O2 and Three revealed two very different strategies in dealing with mobile ads. O2 believes that telecos have a right to play in the ad space, while Three plans to “revolutionise the mobile advertising experience” by trialling ad blocking.
EE has appointed a new marketing boss following the departure of CMO Pippa Dunn as the future of the brand looks safe, for now, after BT insisted it had no imminent plans to scrap it.
EE’s CMO Pippa Dunn is to leave the mobile operator as BT completes its acquisition of the mobile operator and questions remain over the future of the brand that Dunn helped to launch and build up.
If regulators approve BT’s acquisition of mobile network EE later this month it will create a headache for the executives who must decide the future of two strong brands, however there is only one sensible outcome.