Far more important than relationship building, people management or vision, strategic thinking is the key leadership attribute marketers need to succeed.
Marketing Week’s exclusive ‘Anatomy of a Leader‘ study is based on both qualitative and quantitive research to determine the ‘responsibilities’ and ‘attributes’ needed to get to the top.
To read the full feature with in-depth analysis of the core attributes click here.
As part of Marketing Week’s exclusive Anatomy of a Leader research we have devised a short test to see if you have the necessary skills and attributes needed to become a marketing leader.
From sales and commercial awareness to campaign planning and innovation, what are the key skills modern marketing leaders need?
Modern marketing leaders are refocusing their energy on sales and commerciality, building on their fundamental functional skills to drive tangible business success, according to Marketing Week’s major new study on the ‘Anatomy of a Leader’.
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At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the nation’s favourite ad of 2022 to the importance of ‘place’ in a marketer’s remit, it’s been a busy week. Here is my take.
A “comprehensive” advertising campaign is to follow later in the spring, as owner Britvic invests behind the brand to prevent loss of market share to private label competitors this year.
The video game developer needed to go beyond a simple stunt to engage League of Legends fans with the launch of its new animated Netflix series.
As new channels emerge the opportunities for brands multiplies, but with control over place diminishing, what can marketers do to reclaim influence over this often forgotten P?
Thanks for the video. I agree and always think of marketing as the ability to join the dots, to make sense of lots of different inputs to work out what is going to be most effective in getting more business.