Weetabix, Macmillan, Manchester United: 5 things that mattered this week and why
Rachel GeeFrom Weetabix focusing its spend on TV to marketers not doing enough to focus on customer experience, here are the five things that mattered this week.
From Weetabix focusing its spend on TV to marketers not doing enough to focus on customer experience, here are the five things that mattered this week.
Plus the anti-terror ad gaining popularity in the Middle East, PwC acquiring design agency Pond and ISIS using fake eBay and Gumtree ads to lure victims.
Marketers from Nokia, Lego and FatFace on what makes a good product launch and how to learn from mistakes.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Travelodge is pushing its offer to businesses with premium economy rooms, something it says is a first for the UK budget hotel market.
Booking.com’s CMO on what the company has been ‘lame’ at and why it has mapped its structure on Amazon.
The ad regulator is launching a public consultation as it considers toughening up standards for advertising broadband speed.
We arm you with all the stats you need to prepare you for the coming week and help you understand the big industry trends.
Online ad spend, particularly on video, is on the rise despite the industry’s concern over the media supply chain.
Facebook says issues with digital measurement are down to marketers taking shortcuts and focusing too much on last-click attribution.
We arm you with all the stats you need to prepare you for the coming week and help you understand the big industry trends.
Match.com is using Lara, ‘the girlfriend you wish you had’, to surprise and delight its growing number of online daters.
Google’s Shuvo Saha talks about how the company is shaking up the online education industry and what it looks for in future marketers.
Lastminute.com says it is putting the human touch back in marketing as it moves its focus to content and acting like a publisher.
We arm you with all the stats you need to prepare you for the coming week and help you understand the big industry trends.