Lego: Marketing is about more than creativity
Rachel GeeUnderstanding data is essential if a marketer wants to develop their career, with creativity no longer enough.
Understanding data is essential if a marketer wants to develop their career, with creativity no longer enough.
Thomas Cook set up an apprenticeship scheme to deal with the challenge of finding digital marketers but has found other advantages for the company.
As Publicis Groupe introduces its second Viva Technology event, it says startups should not be afraid of Brexit.
O2’s latest campaign sees the brand’s focus move to live experiences as it says catchup TV can never substitute experiencing something in the moment.
The Government’s new digital strategy aims to ready the world for digital by supporting creative industries with developments in data and AI.
GfK warns that if consumer confidence continues to drop, there could be a slowdown in the UK economy this year as well.
A focus on shorter ad formats should strengthen its proposition for brands, says marketers.
Eurostar is returning to TV for the first time in three years with a campaign that aims encourage a ‘travel state of mind’.
Sports brands including Adidas, Nike and New Balance made it into the top 10 in January, alongside new ads from Sainsbury’s and Cisco.
Marketing Week caught up with HP Inc’s global MD ahead of its latest campaign, which takes a theatrical approach to tackle hackers.
Twitter is looking to “reset and focus on its strengths” in 2017 as it attempts to turn its growing influence and user numbers into revenues.
The fashion retailer talks to Marketing Week about its relationship with ASOS, the current state of the high street and why it won’t use micro-moments in its latest campaign.
Snapchat insists its demographic stretches beyond 18- to 25-year-olds, but it must prove this is a fact if it wants to attract more advertisers and make its IPO a success.
With 90% of advertisers reviewing how they buy programmatic ads, is taking the practice in-house a solution or likely to throw up just as many challenges?
Online streaming platforms including Netflix, YouTube and BBC iPlayer dominate YouGov BrandIndex list of the UK’s best brands.