Specsavers’ former marketing director on making a career switch to get ‘beyond’ marcomms
The desire to broaden his skill set beyond communications and take ownership over customer experience and innovation in the long term has led former marketing boss Chris Carter out of the marketing department entirely.
Much is said on what a marketer’s job should entail, from the 4Ps to owning the customer. The honest reality for most outside of FMCG, however, is that the modern marketing department’s role has been reduced to one primarily of branding and marketing communications.
After two years as UK and Ireland marketing and ecommerce director at Specsavers, and nine years within the retailer’s marketing team, Chris Carter has transitioned out of the function altogether in pursuit of a broader skillset. Last month, Carter took on a new role as strategic transformation director.