MADE TO MEASURE

How do you ladder marketing metrics with business outcomes? There is a myriad of means to measure success, but what is meaningful and what is meaningless?

Three marketing luminaries will present you with differing opinions on how marketing effectiveness should be monitored and measured, followed by a discussion where you’ll have the opportunity to ask the panel questions.

 

When: Tuesday 21st of March, 3pm (GMT)

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Find out about the other episodes in the series:

what works Join us for insights on levers for brands to achieve greater effectiveness from three experienced experts in a state of the nation address. Monday 20th of March, 2:00PM Find out more
Making the case Learn from 3 successful brands how they framed their narrative, engaged stakeholders, and communicated success by getting the right people on board Wednesday 22nd of March 4:20PM Find out more
BEYOND ADVERTISING Beyond promotion, marketers must understand and measure effectiveness. Join us to explore levers for improvement. Monday 27th of March at 2:00PM Find out more
Getting more from less Learn from 3 marketers at innovative brands who prioritize evolving company needs and extract maximum value through cost-saving, innovation, and partnership, showing effective marketing doesn't always require a big budget. Tuesday 28th of March at 11:00PM Find out more