Advice on visionary leadership from this year’s Vision 100
Six of this year’s Vision 100 share leadership tips and the advice that has helped them get to where they are today.
Six of this year’s Vision 100 share leadership tips and the advice that has helped them get to where they are today.
Businesses have seen unprecedented changes over the past decade, with companies moving away from top-down management structures and introducing visionary new leadership styles.
Gaining experience across different sectors and disciplines can make you an attractive candidate and a more rounded marketer, however company ‘lifers’ can be just as successful. The key to becoming a CEO is credibility and a broad business understanding.
Drum roll please! Ladies and gentleman, we give you the shortlist for the 2016 Marketing Week Awards. Thanks to all those entered the awards this year – the calibre of entries was fantastic and every one of the brands, agencies and marketers on the list should be proud of their achievements. Congratulations, you represent the best of the marketing industry.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the nation’s favourite ad of 2022 to the importance of ‘place’ in a marketer’s remit, it’s been a busy week. Here is my take.
A “comprehensive” advertising campaign is to follow later in the spring, as owner Britvic invests behind the brand to prevent loss of market share to private label competitors this year.
The video game developer needed to go beyond a simple stunt to engage League of Legends fans with the launch of its new animated Netflix series.
As new channels emerge the opportunities for brands multiplies, but with control over place diminishing, what can marketers do to reclaim influence over this often forgotten P?