Reuters Radio News has won the contract to supply news to Virgin 1215 and its new London service. The move is being seen as a boost to Reuters’ hopes of offering a rival syndicated radio news service to Independent Radio News. IRN, jointly owned by major commercial radio groups, supplies 124 stations. It is offered […]
Reuters Radio News has won the contract to supply news to Virgin 1215 and its new London service. The move is being seen as a boost to Reuters’ hopes of offering a rival syndicated radio news service to Independent Radio News. IRN, jointly owned by major commercial radio groups, supplies 124 stations. It is offered […]
What does 1995 hold for the advertising and marketing industry? One thing is for certain – the Asia-Pacific region will play a key role.
The latest advertising agency league table, compiled for Marketing Week by Register-MEAL, shows that two of the three Saatchi Group agencies had a rough ride in the year ending last September. “Billings” for Bates Dorland and CME KHBB dropped by 5.7 per cent to £151.33m and 10.2 per cent to £48.22m respectively. CME KHBB resigned […]
Jeremy Sinclair
Barclaycard is to become the first UK credit card to offer services on the Internet with the launch of an interactive electronic magazine. The new service, Barclaycard Netlink, allows Internet users to request a Barclaycard application form and enter prize competitions using e-mail. Card customers will also soon be able to exchange Barclaycard Profiles points […]
We should like to register a couple of thoughts regarding your Brandtrack article on the canned and packet soup market (MW December 16). Your data suggests that spontaneous awareness of advertising for Knorr in October was relatively low compared with the competition – perhaps not surprising as Knorr soup advertising was not on air until […]
Italian battery brand Volta has called on actor Bill Maynard, who plays Claude Greengrass in the hit TV series Heartbeat, to launch its products in the UK. Already established on the Continent, Volta will this month unveil an ad campaign, featuring the actor. Volta aims to take a five per cent share of the ú460m […]
The home interest magazine sector has enjoyed phenomenal growth over the past ten years. In 1984, there were only four titles: Homes & Gardens, Ideal Home, House and Garden (which have all been published since 1920) and World of Interiors, launched in 1981. Combined average monthly sales stood at around 600,000 copies. By the end […]
The Scottish Amicable advertising account has moved from BMP DDB Needham to Lowe Howard-Spink. The account, worth ú900,000 last year, will be worth ú2m to LH-S. Leagas Delaney and DMB&B Financial also pitched. Hosta UK, the confectionery company, has appointed Butterfield Day Devito Hockney to handle its ú1m Mr.Tom chocolate bar account and a new […]
IPC SouthBank division has promoted publisher Sandy Gale to publishing director of the Women’s General Interest Group. Gale will take responsibility for all the group titles following fellow publisher Jackie Newcombe’s move to the Women’s Weeklies Group last week. The group includes Woman and Home, Essentials, Family Circle, Living, Practical Parenting, and Our Baby. “It […]
Homepride Foods has appointed its first head of marketing and boosted its marketing budget by 50 per cent to 12m. Paul Cousins moves across from his role as marketing controller for Spillers Foods to take up the new post. Both Homepride and Spillers are owned by Dalgety. Cousins’ role follows the appointment of Grey Advertising […]
A one-agency campaign heralds IBM’s comeback but how healthy is the brand underneath?
More than half of shoppers are addicted to bargain hunting in sales, according to a new report entitled “The Promiscuous Shopper”, commissioned by loyalty specialist Air Miles. Northerners are generally more enthusiastic about shopping than their southern counterparts: for example, 51 per cent of the former agree with the statement “Shopping is fun”, compared with […]
The International Committee of the Red Cross is hunting an agency to handle a cam-paign calling for a ban on landmines. The international campaign is designed to reinforce political lobbying activities to stop the manufacture and the export of the mines which kill an estimated 800 people worldwide every month and injure thousands more. The […]