‘Rudely interrupted’: How should marketers handle the industry’s ageism problem?
With this year’s Career and Salary Survey revealing the bulk of marketers are under 45, what’s happening to shape the industry in this way?
Of the more than 3,000 marketers who took part in our Career and Salary Survey this year, almost three quarters (74.6%) are aged between 26 and 45.
Furthermore, almost half (47.3%) are aged 26 to 35. By comparison, just 14.5% of the sample are aged between 46 and 65.
To put this into context, 58% of the UK working population is aged between 25 and 49, according to the Office of National Statistics’ (ONS) national labour force survey from January. While the ONS stats are not a direct comparison to Marketing Week’s data, it suggests the marketing industry is younger than the norm.
But why does marketing skew younger? And is the reality of it as insidious as statistics may suggest?