Birds of prey under threat
Marketing WeekDevelopments in telemarketing, combined with stricter regulations on commission, are giving financial institutions a run for their money.
Developments in telemarketing, combined with stricter regulations on commission, are giving financial institutions a run for their money.
Sainsbury’s has slashed the number of products in its price-fighting Essential for the Essentials campaign and relaunched the strategy under the title “Low Price Essentials”. The chain has cut nearly 200 lines from the campaign, and now only 120 are covered. The in-store marketing of the strategy has been “de-emphasised” and in-store merchandising has been […]
UK Living, the cable and satellite channel for women, has acquired the Liverpool soap opera Brookside. The exclusive deal enables the broadcaster to show the soap three nights a week starting with the first episode broadcast 12 years ago. Brookside will go out twice a day at 6.30pm and 11pm on Mondays, Tuesdays and Thursdays, […]
Sainsbury’s has slashed the number of products in its price-fighting Essential for the Essentials campaign and relaunched the strategy under the title “Low Price Essentials”. The chain has cut nearly 200 lines from the campaign, and now only 120 are covered. The in-store marketing of the strategy has been “de-emphasised” and in-store merchandising has been […]
Metrobus, the bus contractor which evolved from Primesight two years ago, has thrown the already turbulent bus advertising market into further turmoil by capturing a large slice of British Transport Advertising’s portfolio. Metrobus has won the 4,000 strong Badgerline Group contract, which accounts for about 25 per cent of BTA’s business. However, industry observers have […]
It’s a year since Super Channel was bought by NBC. What can it offer its viewers?
Grey Communications Group has won the ú8m Nynex account, beating competition from Chiat Day and Teamworks, the cable TV and telecoms giant’s incumbent agency.
BBC1 gained the three highest audiences on Christmas Day, but ITV claims victory in the ratings battle for Christmas week with a 40.6 per cent peaktime share of viewing. This means ITV won the ratings battle every week in peaktime last year, ITV Network Centre said this week… … ITV launches a Monday night movie […]
Kevin Morley Marketing has retained its hold on the 13m Rover Germany account, confounding industry speculation that the agency was set to lose all the pan-European Rover business. The German account review, which began in October, excited industry watchers who believed it represented the first crack in the five-year contract Kevin Morley negotiated with Rover […]
I read with interest John Shannon’s view of the need for global thinking and the UK market’s perception of it in “The right steps to fall into line” (MW November 25). Jean de Yturbe’s comment on English agencies’ lack of ability in handling international brands could be perceived as somewhat misplaced in light of agency […]
JWT Manchester is understood to have won the 20-way account pitch for the healthfood retail chain Holland & Barrett. According to sources the account does not represent a huge win in terms of budget for JWT but the pitch has already attracted headlines. A series of agencies are reported to have been angered by Holland […]
Saatchi & Saatchi is having crisis talks with the Mars management this week in a desperate attempt to hold on to its business following the spectacular departure of Maurice Saatchi.
In 1994 satellite and cable reached 4 million homes and newspapers locked horns in a price war – what developments can we expect in 1995?
The copyright article by John Shannon of Grey International (MW December 9) raised a number of serious questions which deserve a serious response. His article appeared to be all about agencies needing to “combat exploitation” by clients. He talks about agencies being “vulnerable” and “not paid appropriately” and the “need for early action to protect […]
A one-agency campaign heralds IBM’s comeback but how healthy is the brand underneath?