While thousands of spotty snorkel-parkered teenagers hook up to the global information superhighway – trading in their train-spotting manuals for modems – global computer giant IBM has proved a little slower off the mark. Hundreds of phone calls, one advertising agency and no less than six PR people were used to set up an interview […]
Barclaycard is to become the first UK credit card to offer services on the Internet with the launch of an interactive electronic magazine. The new service, Barclaycard Netlink, allows Internet users to request a Barclaycard application form and enter prize competitions using e-mail. Card customers will also soon be able to exchange Barclaycard Profiles points […]
I was surprised to read your article in Marketing Week last week in which it was stated that UK Living had a share of viewing in cable and satellite homes that was double that of The Family Channel. While we are pleased to applaud the growth of any satellite channel, the comparison that was made […]
Jo-Anne Walker paints a totally misleading picture when she assesses direct mail opening and reading statistics (MW December 9). The figure quoted (or rather misquoted) gives the impression, when viewed in isolation, that hardly anybody opens and reads their direct mail. Not true. In fact, if you look at the opening statistics in full you […]
Virgin is planning to launch a lifestyle music consumer title with Haymarket Magazines. A men’s music interest magazine is understood to be one option under consideration. The discussions follow Virgin Group’s recent diversification into soft drinks and financial services. However, the initiative is understood to have come from Haymarket, which is assessing the merits of […]
Customer loyalty programmes are not simply a matter of pack offers for plastic dinosaurs- you must think about what is most lkely to go wrong and make sure it doesn’t.
The BBC’s foray into promotional link-ups could herald a new era of commercialism
Barclaycard is to become the first UK credit card to offer services on the Internet with the launch of an interactive electronic magazine. The new service, Barclaycard Netlink, allows Internet users to request a Barclaycard application form and enter prize competitions using e-mail. Card customers will also soon be able to exchange Barclaycard Profiles points […]
Charlotte Pinder, European marketing director of PepsiCo International is understood to be joining KFC as managing director. KFC has yet to offer Pinder the job officially. She is understood to have been inadvertently informed of KFC’s decision by a member of its personnel team who congratulated her on the appointment, unaware that Pinder had yet […]
The NW Ayer offer for Bates may have been officially withdrawn, but a continuing role in the Saatchi saga cannot be discounted. Richard Humphreys, a former Saatchi director close to Maurice Saatchi, and major player at Ayer, is currently in South Korea conferring with Ayer’s main financial backer Choi Won-Young. Ayer money, possibly supplemented by […]
It’s “set the record straight time” regarding Avis. We resigned the Avis UK business last autumn and Avis Europe before Christmas, when it became clear that the jobs to be done and the budgets available became incompatible. We were asked not to publicise these resignations, which is why the news has come out in dribs […]
More than half of shoppers are addicted to bargain hunting in sales, according to a new report entitled “The Promiscuous Shopper”, commissioned by loyalty specialist Air Miles. Northerners are generally more enthusiastic about shopping than their southern counterparts: for example, 51 per cent of the former agree with the statement “Shopping is fun”, compared with […]
National Lottery sales are falling well behind targets agreed with its regulatory body Oflot, according to Verdict Research, one of the UK’s most respected retail specialists. Camelot will need to double sales of Lottery tickets to meet its target of about 4.6bn income each year, or 90m each week. At present sales are languishing at […]
Sales promotion agency Option One is understood to be on the verge of appointing a managing director, a role currently held by the agency’s chairman Bob Bayley. Sources close to the board of Option One owner Gold Greenlees Trott claim the new md would be virtually imposed on the agency after concern over its performance […]
The Crown Prosecution Service has decided to prosecute the organisers of the Telemillion telephone quiz for running an illegal lottery in a decision which could have far-reaching implications for other prize schemes (MW December 9). Participants in the Telemillion scheme had to call an 0891 number, for which they were charged, and then answer a […]