UK Living, the cable and satellite channel for women, has acquired the Liverpool soap opera Brookside. The exclusive deal enables the broadcaster to show the soap three nights a week starting with the first episode broadcast 12 years ago. Brookside will go out twice a day at 6.30pm and 11pm on Mondays, Tuesdays and Thursdays, […]
Black & Decker is to introduce a new umbrella brand identity, to coincide with the launch later this month of a new range of DIY power tools.
Zenith Media has clawed back 5m of Mars brands from rival media buyers days after Maurice Saatchi was ousted from Zenith parent Saatchi & Saatchi plc. The realignment is a signal that Mars’s year-long disagreement with Zenith over its winning of the 5m Terry’s Suchard business is now over. However, the decision appears to have […]
The Crown Prosecution Service has decided to prosecute the organisers of the Telemillion telephone quiz for running an illegal lottery in a decision which could have far-reaching implications for other prize schemes (MW December 9). Participants in the Telemillion scheme had to call an 0891 number, for which they were charged, and then answer a […]
Metrobus, the bus contractor which evolved from Primesight two years ago, has thrown the already turbulent bus advertising market into further turmoil by capturing a large slice of British Transport Advertising’s portfolio. Metrobus has won the 4,000 strong Badgerline Group contract, which accounts for about 25 per cent of BTA’s business. However, industry observers have […]
VNU intends to move lifestyle database operations into major European markets after buying the Calyx Group, the holding company for Computerised Marketing Technologies and NDL International last week. Mark Patron, joint managing director of CMT and a member of the Calyx Group board, says that the move will mean a major expansion for the group […]
Channel 4 is to tackle the women’s magazine market head-on with a determined initiative to win revenue from advertisers targeting women. It aims to become an authority on women’s media consumption. The broadcaster has commissioned qualitative research, which will be presented at a seminar, Talking To Women, in London on February 3. Speakers will include […]
Sales promotion agency Option One is understood to be on the verge of appointing a managing director, a role currently held by the agency’s chairman Bob Bayley. Sources close to the board of Option One owner Gold Greenlees Trott claim the new md would be virtually imposed on the agency after concern over its performance […]
The Royal British Legion has unveiled a new ú350,000 advertising campaign and a fresh corporate identity as it struggles to match its income to its expenditure.
Intel, the computer chip maker, took out a series of full-page advertisements over Christmas which apologised for a marketing blunder. The worldwide press ads, issued on December 22, said it wanted to “sincerely apologise for our handling of the recently publicised Pentium processor flaw.” It answered criticism from users, PC makers and the press after […]
The recession may be over, but years of austerity – and new consumer attitudes – took their toll, forcing many companies to change their approach. For some, their experiments were a complete disaster.
NBC Super Channel this week launched on the Astra 1D satellite in a move that will increase its UK penetration significantly and allow the company to launch other channels in Europe. The channel is available in 62.6 million European households via cable and direct transmission to home via the Eutelsat satellite. The Astra 1D deal, […]
More than half of shoppers are addicted to bargain hunting in sales, according to a new report entitled “The Promiscuous Shopper”, commissioned by loyalty specialist Air Miles. Northerners are generally more enthusiastic about shopping than their southern counterparts: for example, 51 per cent of the former agree with the statement “Shopping is fun”, compared with […]
The Telegraph has been making claims about The Times which might be expected from a rattled competitor but which are at best selective (MW December 1) The Telegraph has been the leader in the daily broadsheet market for many decades since it cut its cover price to below The Times, in fact. But brand leadership […]
In the first of a series on commercial radio, the RAB reviews some advertisers that have made their radio debut in the past 12 months.