Asda poaches from Aldi with hire of new chief customer officer
Michaela JeffersonThe hire comes as supermarket looks to fend off Aldi, which has been stealing share from the major supermarket brands.
The hire comes as supermarket looks to fend off Aldi, which has been stealing share from the major supermarket brands.
Recent years have delivered uncertainty on an unprecedented scale, and while this shows no signs of changing, marketers should rely on their brand foundations and put trust in investing for the future.
Despite mounting losses, Purplebricks’ brand health is ahead of some of its biggest traditional estate agent rivals on measures including awareness, consideration and customer impression.
We arm you with all the numbers you need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
With this year’s Career and Salary Survey revealing the bulk of marketers are under 45, what’s happening to shape the industry in this way?
Taking control of their marketing functions remains a highly appealing proposition for many brands, but new data suggests the reality often falls short of expectations.
TikTok is a social media platform that allows users to create and share short-form videos spanning genres like dance, comedy, and education with a duration of less than five minutes. TikTok is available in over 150 markets and 75 languages. The platform is known for its addictive scrolling feed, unique filters and trending videos. It […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From finance folk moving into marketing to social and digital being two of the most in-demand skills for marketers, it’s been a busy week. Here is my take.
McDonald’s has pressed forward with price hikes this week, having already demonstrated the ability to do so without affecting sales. Meanwhile, Kraft Heinz and Nestlé are struggling to find the right balance.
What is the lasting impact of the online shopping surge of 2020/21, what dynamics did it give rise to, how did the environment change in 2022 and how have businesses navigated the transition between the two?
Whisky brand Jameson has increased the ROI on its media spend by 40% in the US, thanks to Pernod Ricard’s digital transformation efforts, the business claims.
Economists now believe this year’s recession will be relatively mild, but marketers still have important work to do to ensure their brands come out stronger on the other side.
Last year also saw Heineken boost its marketing spend above pre-pandemic levels, with the brewer claiming to get more out of this investment than ever before.
Burger King’s plan to fuel US sales growth with increased spend on advertising to improve brand perceptions is paying off, the business claims, as it reports a 5% uplift over its fourth quarter.