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Six spectacular social media campaigns and their results
Jack SimpsonThe deadline to enter the Masters of Marketing awards has been extended! You now have until September 23 to submit your nominations. One of the categories that will no doubt have a huge amount of competition this year is social media. To help inspire your entry I thought I’d show you six of the best […]
McDonald’s aims to bring reading into the digital age with ‘landmark’ scheme
Leonie RoderickMcDonald’s is renewing its reading initiative after smashing targets it set in the initial campaign launched in 2013.
Why John Lewis and British Airways are putting marketers in charge of customer experience
Sarah VizardBrands are increasingly including customer experience in CMO’s remit as the 24/7 nature of consumer interactions means marketers must be responsible for every touch point, from stores to apps, not just the marketing campaign or social media strategy.
Customer focus and place: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the nation’s favourite ad of 2022 to the importance of ‘place’ in a marketer’s remit, it’s been a busy week. Here is my take.
Robinsons unveils first major rebrand in a decade to kick off fresh marketing push
Michaela JeffersonA “comprehensive” advertising campaign is to follow later in the spring, as owner Britvic invests behind the brand to prevent loss of market share to private label competitors this year.
How Riot Games topped the Netflix charts by bringing fantasy into reality
Marketing Week ReportersThe video game developer needed to go beyond a simple stunt to engage League of Legends fans with the launch of its new animated Netflix series.
What marketers are doing to ensure ‘place’ is part of their remit
Matthew ValentineAs new channels emerge the opportunities for brands multiplies, but with control over place diminishing, what can marketers do to reclaim influence over this often forgotten P?