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Gluten-free brands look to shake off ‘dull and dusty’ image
Alison MillingtonWhile consumers continue to buy into the gluten-free trend, confusion surrounding the benefits of cutting gluten suggest brands need to do more to communicate their proposition and the lifestyle benefits and get rid of their ‘dull and dusty’ image in order to maintain the momentum.
Daily Mail launches Daily Mail TV with US personality Dr Phil
Ruth MortimerThe British publisher is pushing into the US broadcast TV industry with a new show that will also integrate with its digital format.
5 things you need to know this week
Alison MillingtonSince not everyone has been lucky enough to be drinking rosé on a yacht in the sun in Southern France, here’s a roundup of the top marketing stories from outside the world of Cannes this week.
Customer focus and place: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the nation’s favourite ad of 2022 to the importance of ‘place’ in a marketer’s remit, it’s been a busy week. Here is my take.
Robinsons unveils first major rebrand in a decade to kick off fresh marketing push
Michaela JeffersonA “comprehensive” advertising campaign is to follow later in the spring, as owner Britvic invests behind the brand to prevent loss of market share to private label competitors this year.
How Riot Games topped the Netflix charts by bringing fantasy into reality
Marketing Week ReportersThe video game developer needed to go beyond a simple stunt to engage League of Legends fans with the launch of its new animated Netflix series.
What marketers are doing to ensure ‘place’ is part of their remit
Matthew ValentineAs new channels emerge the opportunities for brands multiplies, but with control over place diminishing, what can marketers do to reclaim influence over this often forgotten P?