Pamela Brown, Head of marketing for British Gas, on listening to customers
As fans consume more digital content, sponsors need high-tech strategies that don’t neglect traditional supporters.
The Scottish craft brewer’s co-founder and Vision 100 member James Watt tells Marketing Week about BrewDog’s international expansion plans, and how consumers’ options for ‘good beer’ have improved since it opened for business.
After receiving hundreds of complaints over Protein World’s “Are You Beach Body Ready?” campaign, which caused a stir after appearing throughout the London Underground last week, the Advertising Standards Authority (ASA) is assessing whether to take further action.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the nation’s favourite ad of 2022 to the importance of ‘place’ in a marketer’s remit, it’s been a busy week. Here is my take.
A “comprehensive” advertising campaign is to follow later in the spring, as owner Britvic invests behind the brand to prevent loss of market share to private label competitors this year.
The video game developer needed to go beyond a simple stunt to engage League of Legends fans with the launch of its new animated Netflix series.
As new channels emerge the opportunities for brands multiplies, but with control over place diminishing, what can marketers do to reclaim influence over this often forgotten P?