Marketing Week editor Russell Parsons discusses this year’s Marketing Week Live
The Scottish craft brewer’s co-founder and Vision 100 member James Watt tells Marketing Week about BrewDog’s international expansion plans, and how consumers’ options for ‘good beer’ have improved since it opened for business.
The Advertising Standards Authority (ASA) has banned Protein World’s ‘Beach Body’ campaign due to concerns over “health and weight loss claims made in the ad” after receiving hundreds of complaints.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the nation’s favourite ad of 2022 to the importance of ‘place’ in a marketer’s remit, it’s been a busy week. Here is my take.
A “comprehensive” advertising campaign is to follow later in the spring, as owner Britvic invests behind the brand to prevent loss of market share to private label competitors this year.
The video game developer needed to go beyond a simple stunt to engage League of Legends fans with the launch of its new animated Netflix series.
As new channels emerge the opportunities for brands multiplies, but with control over place diminishing, what can marketers do to reclaim influence over this often forgotten P?