Marketing Week Future Trends
Samuel JoyMarketing Week future trends has been put together to highlight the key areas in which we expect to see significant change, growth or innovation over the next 12 months.
Vision 100 videos: the big questions
Samuel JoyWatch a selection of visionaries, from the inaugural Marketing Week Vision 100, answer the big questions about their own careers and the state of marketing today.
Pivots
Samuel JoyTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.
The Marketing Week
Samuel JoyWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Video: Engage Awards 2014 judges discuss budgets and media channels
Samuel JoyEngage Awards judges discuss what trends are driving their choices of marketing channel.
Marketing Week Vision 100 party
Samuel JoyPictures from the gathering of the inaugural Marketing Week Visionary 100, in association with Adobe.
Housetrip unveils first TV ad
Samuel Joybrightcove.createExperiences(); Housetrip is launching its first TV campaign with the strapline ”Do you Housetrip Yet?” on Saturday (3 May). The ad has been created by McGarry Bowen and explains the digital company’s proposition with a series of scenes showing the opportunities for fun and relaxation by renting a house.
Video: Engage Awards 2014 judges on whether marketing needs to be represented in the boardroom
Samuel JoyEngage Awards judges discuss whether marketing can influence business decisions without a boardroom seat.
The most complained about ads of 2013
Samuel JoyAn ad for e-cigarette brand VIP that attracted 937 complaints about its ‘overtly sexual’ tone topped the list of most complained about ads of last year.
Synergized paradigm shifts
Samuel JoyTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of The Marketoonist here.
Tom Fishburne – The Marketoonist 24/04/14
Samuel JoyTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of The Marketoonist here.
The Top 100 Biggest UK Ad Spenders
Samuel JoySource: Nielsen Ad Dynamix Rank Advertiser 2013 Expenditure 2012Expenditure % Year on Year 1 British Sky Broadcasting Ltd 264,338,785 241,106,331 9.63 2 Procter & Gamble Ltd 177,257,396 195,182,834 -9.18 3 Bt Ltd 149,788,119 179,677,909 -16.63 4 Unilever Uk Ltd 119,100,702 138,979,674 -14.30 5 Tesco Plc 116,269,526 117,403,761 -0.96 6 Asda Stores Ltd 97,035,247 109,139,356 -11.09 […]
Tom Fishburne – The Marketoonist 9/04/14
Samuel JoyTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of The Marketoonist here.