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Register NowNokia’s global marketing restructure will only be a success if the handset manufacturer plays to its core strengths, according to mobile sector specialists.
Clear Channel Outdoor has appointed former BT marketer Matthew Dearden as its CEO.
Actress Evan Rachel Wood of True Blood fame has signed a deal to become the face of a new Gucci scent.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the nation’s favourite ad of 2022 to the importance of ‘place’ in a marketer’s remit, it’s been a busy week. Here is my take.
A “comprehensive” advertising campaign is to follow later in the spring, as owner Britvic invests behind the brand to prevent loss of market share to private label competitors this year.
The video game developer needed to go beyond a simple stunt to engage League of Legends fans with the launch of its new animated Netflix series.
As new channels emerge the opportunities for brands multiplies, but with control over place diminishing, what can marketers do to reclaim influence over this often forgotten P?
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