GE hunts creative agency
GE is searching for a creative agency for its UK consumer finance division ahead of a consumer push for its rebrand as GE Money early next year. GE Money will attempt to capitalise on the growth of online banking.
GE is searching for a creative agency for its UK consumer finance division ahead of a consumer push for its rebrand as GE Money early next year. GE Money will attempt to capitalise on the growth of online banking.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the nation’s favourite ad of 2022 to the importance of ‘place’ in a marketer’s remit, it’s been a busy week. Here is my take.
A “comprehensive” advertising campaign is to follow later in the spring, as owner Britvic invests behind the brand to prevent loss of market share to private label competitors this year.
The video game developer needed to go beyond a simple stunt to engage League of Legends fans with the launch of its new animated Netflix series.
As new channels emerge the opportunities for brands multiplies, but with control over place diminishing, what can marketers do to reclaim influence over this often forgotten P?
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