Berlin Cameron/Red Cell supports WSJ compact launch
Berlin Cameron/Red Cell has created a global advertising campaign to support next month’s launch of the compact version of the Wall Street Journal international editions.
Berlin Cameron/Red Cell has created a global advertising campaign to support next month’s launch of the compact version of the Wall Street Journal international editions.
SsangYong UK has appointed Dave Coop as commercial director.
Media Planning Group has been awarded the planning and buying account for Dot Mobile, the low-cost mobile phone company launched exclusively for students (MW last week).
H&M has axed model Kate Moss from an advertising campaign due to run in November following newspaper revelations about her alleged cocaine use.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the nation’s favourite ad of 2022 to the importance of ‘place’ in a marketer’s remit, it’s been a busy week. Here is my take.
A “comprehensive” advertising campaign is to follow later in the spring, as owner Britvic invests behind the brand to prevent loss of market share to private label competitors this year.
The video game developer needed to go beyond a simple stunt to engage League of Legends fans with the launch of its new animated Netflix series.
As new channels emerge the opportunities for brands multiplies, but with control over place diminishing, what can marketers do to reclaim influence over this often forgotten P?
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