In-depth features, interviews and insights into marketing’s biggest issues.
Workers judge their jobs by more than their pay packets, and to stay loyal they must be motivated and engaged, which is why staff incentive schemes are increasingly important. By Steve Hemsley. Of all the motivational ideas, inviting staff to a Stick Man Health Farm is one of the more unusual. Yet around 80 employees […]
There is a fine balance to be struck when choosing a conference location: for incentive impact, a ‘wow’ venue is often best, but for everything else it is hard to beat local attractions. By Ed Drayton. One of the first decisions when planning a business conference is where you’re going to hold it. Do you […]
Top Virgin Mobile marketer Graeme Hutchinson is leaving the company following its £962m acquisition by NTL in July. Hutchinson, who has chosen to leave without a job to go to, has been with Virgin Mobile since it launched in 1999 and has occupied the roles of sales director, sales and marketing director and more recently, […]
Apple Computer is expected to steal a march on its bitter rival Microsoft this week, after BSkyB became the second company forced to suspend a movie download service because of problems with Microsofts software. Apple is launching in the competitive movie download market and is likely to use Microsofts problems as an opportunity to establish its own movie service…
When Sony announced last week that the launch of its newest console, the PlayStation 3 (PS3), would be delayed, it seemed to some observers that history was repeating itself.
The unexpected success of a relatively unknown Irish cider brand has thrown the spotlight onto a much-neglected area of marketing. Demand planning is often restricted to big launches, but even the largest multinational can be tripped up by failures in research…
Search engines are turning consumer empowerment into organised business opportunities by de-averaging information content. But this trend is not confined to the internet…
BLM Media has resigned its 1m Hallmark Channel account amid rumours of a fall-out. BLM, the UKs largest independent media planning and buying agency, had held the business since 2001.
Save the Children, one of the UK’s biggest charities, is launching a major global campaign to provide education for the 8 million children affected by war. The Rewrite the Future campaign will break this week (September 12), across print, direct marketing and online across 40 countries. The charity will also send out mailshots to existing supporters […]
Fremantle Media Enterprises, the commercial arm of X-Factor co-creators FremantleMedia, has appointed Mary Beer to the new role of marketing director.
Google has appointed Dennis Woodside as managing director for the UK, Ireland and Benelux. He succeeds Kate Burns, who stepped down from the role three months ago. He takes over immediately.
Papa John’s has teamed up with Game, the UK’s largest video games retailer, in a bid to boost the awareness of the take-away pizza brand’s online service. The Great Night In joint promotion will offer incentives to regular online users of both companies. Customers who place orders on Papa John’s recently revamped website will be […]
Samsung Cameras has signed up England and Chelsea football star Joe Cole to support its new range of NV series digital cameras.
Inschool Media, the marketing services agency run by a comprehensive school, has been appointed by Egmont Press to handle the launch of the final book in the Lemony Snicket series in schools. The campaign will include a Lemony Snicket project pack, which will be aimed at students starting secondary school this autumn. It will support […]
The pub smoking ban has been blamed for falling Guinness sales in Ireland, prompting some to call on Diageo to off-load the stout, but others think its hsould stick with the brand and develop its long drinsk offer, as cider begins to take off and the RTD market goes flat