Volkswagen has taken over Canary Wharf Underground station for this week. The sponsorship coincides with the MotorExpo show. The deal was negotiated by Viacom Outdoor’s Impact Team.
Volkswagen is supporting the launch of its luxury car, the Phaeton, with an online media strategy whereby highly targeted online advertising takes visitors to the centrepiece of the launch – thephaeton. Tribal DDB, the agency that devised the campaign, collaborated with media owners such as Digital Look, Autoexpress, CNN Traveller, Classic FM and The Times.
Volkswagen has appointed Ralf Otto Limbach as global marketing manager. He moves from his position as Latin America president and executive director. He replaces Robert Büchelhofer who resigned from the board last month due to a disagreement over strategy.
Diageo is to ditch its pint dispensing system Guinness FastPour, less than a year after its trial, following a disappointing response from customers. The FastPour system, which claimed to deliver a “perfect pint” in only 25 seconds instead of the usual 119.5 seconds, was first tested in September last year in pubs across London and […]
Argos Retail Group is reviewing its media buying and planning accounts for its Argos and Homebase brands with a view to consolidating the business into one agency. Together the accounts are worth &£42.4m MindShare, the incumbent on the &£21.4m Argos account, PHD, the incumbent on Homebase’s &£21m account, Carat and MediaCom are pitching. Marketing Week […]
Nationwide is to promote its sponsorship of the FA Cup this weekend with an outdoor campaign in Cardiff featuring street banners, a branded blimp, bus advertising and free merchandise.
Nationwide is to promote its sponsorship of the FA Cup this weekend with an outdoor campaign in Cardiff featuring street banners, a branded blimp, bus advertising and free merchandise.
Volkswagen’s board director with responsibility for sales and marketing, Robert Büchelhofer, resigned last week following a disagreement on the group’s future direction. He had occupied the post since 1995. Volkswagen has not yet announced a replacement.
Masterfoods’ chocolate bar Snickers is launching a two-day “street sports” World Championships and music festival to attract younger consumers. Snickers Game On will be held at The Dome (formerly the Millennium Dome) in London on June 21 and 22. The event has been put together by SponsorCom Sport (the event and sports marketing division of […]
Volkswagen’s board director with responsibility for sales and marketing, Robert Büchelhofer, resigned last week following a disagreement on the group’s future direction. He had occupied the post since 1995. Volkswagen has not yet announced a replacement.
Nestlé’s Yorkie has triumphed over Masterfoods’ Mars after both brands relaunched last year to target different genders.
Argos Retail Group is looking at the possibility of consolidating the media accounts for its Argos retail brand and the recently acquired Homebase DIY chain, together worth &£42.4m, into one agency. Both retail chains have called in auditors to assess their media accounts. Homebase uses PHD on its &£21m media buying and planning business and […]
Budget airline Buzz’s marketing and commercial team will be axed following the sale of the low-cost airline, which was launched in January 2000 by Dutch airline KLM, to rival Ryanair. All seven members of the marketing team have been handed their notice. UK head of sales and marketing Adam Harris, European head of sales and […]
Budget airline Buzz’s marketing and commercial team will be axed following the sale of the low-cost airline, which was launched in January 2000 by Dutch airline KLM, to rival Ryanair. All seven members of the marketing team have been handed their notice. UK head of sales and marketing Adam Harris, European head of sales and […]
Mastercard International has become the world’s largest football sponsor after it announced plans to sponsor five events including the 2006 FIFA World Cup and the 2004 UEFA European Football Championship.