Can Argos switch from shops to box?
Marketing WeekAs Argos readies its home-shopping channel, one potential competitor is in administration and others have closed. Amanda Wilkinson looks at the prospects
As Argos readies its home-shopping channel, one potential competitor is in administration and others have closed. Amanda Wilkinson looks at the prospects
Argos is planning to launch its own-brand digital satellite television shopping channel, which will also be broadcast in store to its retail customers. It is thought that the channel will, like Thomas Cook’s travel channel, be broadcast as free-to-air. The move will mark the first time a high-street retailer has launched a branded home-shopping channel […]
Masterfoods has appointed MediaCom to handle its £120m centralised media planning business following a five-way pitch.
Skoda UK marketing chief Chris Hawken has been appointed as head of marketing for Volkswagen in the Asia Pacific region. Hawken, who leaves VW-owned Skoda at the end of July, will be based in Singapore. He will report to Volkswagen director Norbert Preine. Hawken will oversee Volkswagen’s marketing for the Asia Pacific region, including Australia […]
The battle between low-cost airlines Go and Ryanair intensified this week when the Advertising Standards Authority ruled that Go was justified in belittling Ryanair’s service in an ad campaign. A national press campaign by Go criticised Ryanair’s use of secondary airports, which may be more expensive to travel to and from than the major airports […]
The battle between low-cost airlines Go and Ryanair intensified this week when the Advertising Standards Authority ruled that Go was justified in belittling Ryanair’s service in an ad campaign. A national press campaign by Go criticised Ryanair’s use of secondary airports, which may be more expensive to travel to and from than the major airports […]
Royal Canin to lose its bulk brands and concentrate on upmarket and specialist sales
Nationwide Building Society has appointed Leagas Delaney to create its television advertising. The agency beat Banks Hoggins O’Shea/FCB, Leo Burnett, and freelance creative duo Tony Riggs and Nick Welsh, who currently do the work. The AAR handled the review. Leagas Delaney will work on a brand-building project for next spring. Nationwide has traditionally spent &£12m […]
Is Reckitt Benckiser’s consolidation of its Dettox cleaning products into the Dettol disinfectant brand a good idea, or just confusing?
Mars Confectionery has handed the European and US advertising account for the Mars brand to Grey Worldwide, following a three-way pitch. The move ends a long relationship with incumbent D’Arcy, which also pitched for the business. Mars roster agency BBDO Worldwide also pitched for the work. Grey already handles the Twix, Galaxy and Milky Way […]
Mars is to merge its food and petcare businesses in the UK in a move that has sparked the departure of Bill Ronald, managing director of Mars Confectionery. Following a similar move in Europe last year, the company is to merge Mars Confectionery and Pedigree Masterfoods to trade under the name Masterfoods (Division of Mars […]
Argos is relaunching its Premier Points rewards programme in order to compete with rival loyalty schemes offered by the likes of Tesco and Boots. As well as redeeming their points against purchases at Argos, customers will be able to use them to pay for holiday flights, hotel accommodation and entry into theme parks, museums or […]
Granada Enterprises is talking to the Nationwide building society about sponsoring coverage of Nationwide League games, which are to be shown on ITV and ONdigital. ITV and ONdigital, which is rebranded as ITV Digital today (July 11) secured the live games and highlights package for the Nationwide League and Worthington Cup – in a three-year […]
Mars is to develop a range of confectionery based on JK Rowling’s Harry Potter books. It has signed a deal with Warner Bros Worldwide Consumer Products ahead of the spin-off film’s release this autumn. The contract covers rights to all confectionery which can be developed from characters in the books. Mars is developing the first […]
An EU ruling is threatening to overturn Volkswagen’s historic protection from takeover, shunting chief executive Ferdinand Piech’s plans for the marque. What are VW’s options for maintaining independence?