How Wickes delivered £7m in incremental revenue in six months
Marketing Week ReportersA combination of behavioural science and machine learning helped Wickes “shine a light” on the power of its customer data.
A combination of behavioural science and machine learning helped Wickes “shine a light” on the power of its customer data.
The home improvement retailer used machine learning to identify the missions and motivations of shoppers, tapping into behavioural science to appeal to consumers’ emotions.
The charity harnessed the power of sport to help make mental health tangible, driving a 74% increase in calls to its suicide prevention helpline in the process.
Determined to fix the nation’s “dysfunctional” relationship with money, Barclays’ magical vision of financial control helped the bank achieve record media ROI and claim top spot in overall share of new mortgages.
Castle Green Homes’ digital transformation project invited customers to step inside their new home via a bespoke online portal, designed to take the stress out of buying a new house.
Determined not to come across as “another tone-deaf bank”, Starling Bank decided to bring substance and consumer-first thinking together to show it is taking business seriously.
Challenged to develop a compelling service offer to arrest years of decline, Toyota used research and a new creative concept to get drivers back behind the wheel.
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From Autoglass to Netflix to Just Eat, Mark Ritson explores the brands with the most effective sonic assets.
The Festival of Marketing will be kicking off the year with a two-day, in-person and virtual event on 24 and 25 March.
Boots’ CMO Pete Markey believes marketers must create a narrative around marketing to help demystify it to other functions, which helps finance “want to get it”, says CFO Michael Snape.
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When the pandemic hit, Transport for London had to supress demand and encourage people to stay at home rather than travel on its network.