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Effectiveness target

The state of marketing effectiveness

Report

The Language of Effectiveness

Faced with a worsening cost crisis, soaring inflation and recession, this report explores how marketers can demonstrate the tangible impact of their activity so they can make a compelling case for investment, even as budgets are squeezed.

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Recruiting for in-demand skills

Report

What to consider when recruiting for in-demand skills

With the digital marketing skillset expanding alongside evolving business and consumer needs, organisations face a ‘war on talent’ as demand outstrips supply. This quick guide looks at how businesses can optimise their recruitment process to attract and retain the right candidates.

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How to turn data into insight and action

Report

The fundamentals of market research and insights

Market research provides vital insight into customer behaviour. This best practice guide defines a framework for conducting market research and demonstrates how data can be turned into insight, and then into action.

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How to create a brand purpose

Report

What to consider when developing a brand purpose

This quick guide provides advice for businesses seeking to define or rework their brand purpose.

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budget

A starting point for brands facing changes to marketing budgets

Report

How to optimise marketing spend during challenging times

This quick guide provides a starting point for brands facing changes to marketing budgets in challenging times. It covers key strategic considerations and tactics for optimising spend, showing how to do more with less.

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The business benefits of planning for the long term

Report

How to develop a long-term strategy

This quick guide looks at the business benefits of planning for the long term by foregrounding customer needs and adopting an agile approach, as well as how businesses can develop a long-term strategy to help them face challenges now and in the future.

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Developments in live commerce and Roblox growth

Report

Digital Shift: Roblox growth and ecommerce innovations

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Tape measure

A quick guide to measuring digital marketing effectiveness 

Report

How to measure digital marketing effectiveness

This quick guide looks at techniques for measuring digital marketing effectiveness in an increasingly customer-centric market, and discusses strategies for success amid technical and regulatory industry changes.

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The definitive study and analysis of marketing careers and salaries

Report

The State of Marketing Careers 2022

This report provides marketeers and businesses alike with a definitive and comprehensive analysis of marketing salaries, skill gaps, employee expectations and everything in between.

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The latest metaverse developments and state-of-the-art retail

Report

Digital Shift: Metaverse standards and cutting-edge AI

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Brain

How to use consumer neuroscience when designing customer journeys

Report

How consumer psychology can be used in digital marketing

This quick guide provides an overview of consumer neuroscience and its application in digital marketing. It looks at how key concepts from consumer psychology can inform content, messaging and user experience (UX) design.

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A deep dive into the future of DTC and shoppable recipes

Report

Digital Shift: The future of DTC and NFT integrations

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Understanding of the fundamentals of good storytelling

Report

How to apply storytelling principles to marketing

A look the fundamentals of storytelling that marketers should consider in both external and internal communications, covering topics including storytelling elements, aligning stories with explicit and implicit brand values and how data can inform storytelling in marketing.

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The benefits and opportunities for brands in B2B social selling

Report

How B2B marketers can use social to sell

This quick guide covers the benefits and opportunities for brands in B2B social selling, looking at the key steps for planning a social selling strategy, evaluating the main social platforms and giving advice on empowering employees and measuring success.

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What to consider when developing a social media strategy

Report

How to develop a social media strategy

This quick guide gives marketers the tools to develop a social media strategy, detailing how to align social with content, and approaches to measurement based on identifying clear objectives.

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