Will brands boycotting social media be less effective?
Grace KiteThe brand boycott is about more than media effectiveness, but it is a good opportunity for marketers to work if they should be in the ‘love it’ or ‘hate it’ camp on social media.
The brand boycott is about more than media effectiveness, but it is a good opportunity for marketers to work if they should be in the ‘love it’ or ‘hate it’ camp on social media.
Businesses may be looking for clear signs about when and where to invest their marketing budgets as lockdowns ease but with every category impacted differently, each must take their own course.
Marketers’ main response to coronavirus has been pessimistically cutting spend, but now they should prepare for the quick recovery economists predict.