Marketing expertise and strategic thinking: Your Marketing Week
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the importance of marketing expertise over sector experience to the value of proper brand diagnosis, it’s been a busy week. Here is my take.
Hire love
Albeit not a job that ties you to a sector, it’s historically been common for many marketers to stay in one category for a chunk off their career.