If regulators approve BT’s acquisition of mobile network EE later this month it will create a headache for the executives who must decide the future of two strong brands, however there is only one sensible outcome.
When two brands come together, the results are always interesting. But when the brands in question are Apple and Hermès, the co-branding strategy is going to be headline news.
If you are considering slimming your brand portfolio, take a leaf from the big tobacco companies and don’t assume that brand killing means more profit from less sales.
The Bank of England is about to introduce a new law that forces the UK’s biggest banks to ‘ring fence’ their retail banking services from their investment banking operations, thereby reducing the risk of another banking collapse.
It doesn’t matter that Alphabet sounds generic, the brand will be visible only to employees and investors and give Google’s many sub-brands the freedom of their own organisational cultures.
Organic supermarket chain Whole Foods is diversifying. Last week, it announced that alongside its existing 400 Whole Foods locations it was launching a new chain of branded stores in the US under the brand name ‘365’.
The single most important piece of brand theory of the past quarter century was published in the California Management Review in 2000.
McDonald’s and Coca-Cola are among the most enduring brands thanks to their attention to core products, but that also leaves their businesses exposed to changing consumption habits.
Depending on your allegiance, the start of the Premier League season at the weekend either delighted or disappointed you.
It’s been a warm and wet Summer, even by English standards and my roses are out of control. Enormous, perfume-filled blooms have dominated the back garden for the past three months. But with the floral show now over, the CEO of Ritson Household plc has been dropping heavy hints that it’s time to “sort the roses”.
I sipped my espresso and waited nervously for her. The warm Italian sun was streaming into the café window and I savoured the Milanese evening.
As the year draws to a close, we look at Ritson’s three biggest themes of the year which have drawn the most comments and been heavily shared throughout the last 12 months. What’s your view?
I’m all in favour of killing. I’ve made a career out of it.
At first sight, the news that BAA – the much derided airport operator – was about to attempt both a rebrand and a significant shift in brand architecture at the same time might have led many to expect an imminent marketing disaster.
Did you hear the one about the company with a German boss, British manufacturing and owned by Indians?