Mars is being forced to alter its advertising plans for this year following poor ratings for ITV programmes in January and February. The confectionery giant’s European media manager Angus McIntosh told the TV 2000 conference in Lisbon last week: “Mars has just had to write down substantially its ratings for the year based on your […]
Thorntons, the struggling upmarket confectionery manufacturer, is launching a mainstream product to rival Mars Celebrations and Cadbury’s Miniature Heroes. The confectionery company is developing the product and hopes to begin trials before Christmas. The initiative is part of a drive by Thorntons to create a new image for its stores through family-focused advertising. The company […]
Laurence Haselhurst is retiring from his role as international media manager for petfoods at Pedigree Masterfoods. Haselhurst will be replaced by Angus McIntosh, media manager at Mars Confectionery. Haselhurst is also chairman of the Incorporated Society of British Advertisers’ TV Action Group. Pedigree Masterfoods refused to comment on the moves. The announcement comes amid a […]