Despite our choice of media growing ever wider, research by Mintel shows the uptake of new technology is governed by consumers’ desire to make their money stretch further.
Young brands often create traditions and rewrite history to form a legacy for themselves. But to avoid falsifying the past, any story that is built around a brand must be based on fact.
Travellers aged 55 and over are most likely to post online reviews of their experiences, and marketers are tapping into this trend by incorporating usergenerated content into their communications.
Marketers will have an increasing amount of power in companies over the next ten years as technological and geographical shifts make their roles more important, says WPP chief executive Sir Martin Sorrell.
Marketers must step out of their “comfort zone” and embrace all areas of the company to become an MD or CEO of an organisation, according to senior marketers that have made the leap.
Disney strolled away with the Engage Awards 2010 media category trophy this year for its work on heart-warming animated film Up and used the learnings from the media strategy to help turn Toy Story 3 into a success.
The Guardian announced last week that the first step in its new ’digital first’ strategy is to get its database in order. It is putting information from various sources together, including from apps, its job and dating websites and from subscriptions. The new strategy will also involve a management restructure and a ’new approach to […]