Tom Fishburne – The Marketoonist 28/11/2013
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Three Mobile’s popular dancing pony ad is returning to TV screens tonight (29 November), with a festive twist.
Morrisons has named former eBay and Sainsbury’s marketer Amanda Metcalfe as its first digital marketing chief in a bid to accelerate its late charge into the online arena.
The crisis at The Co-operative’s banking business is spreading to its supermarket division, with the brand’s reputation among consumers falling, according to figures from YouGov Brand Index.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the nation’s favourite ad of 2022 to the importance of ‘place’ in a marketer’s remit, it’s been a busy week. Here is my take.
A “comprehensive” advertising campaign is to follow later in the spring, as owner Britvic invests behind the brand to prevent loss of market share to private label competitors this year.
The video game developer needed to go beyond a simple stunt to engage League of Legends fans with the launch of its new animated Netflix series.
As new channels emerge the opportunities for brands multiplies, but with control over place diminishing, what can marketers do to reclaim influence over this often forgotten P?
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