Tom Fishburne – The Marketoonist 7/11/2013
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
For previous cartoons click here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
For previous cartoons click here
Paddy Power is to transition how it markets its mobile gaming apps within Apple’s App Store to a more brand-led approach in order to improve conversion rates in the ultra-competitive marketplace.
Within Labour and Conservative HQ the quest for the ‘silver bullet’ policy that will send the former back to office and the latter to majority Government will intensify in the coming months.
St John Ambulance has hired Steve Conway, YouView’s interim marketing and PR director, to the role of director of brand marketing, communications and fundraising.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the nation’s favourite ad of 2022 to the importance of ‘place’ in a marketer’s remit, it’s been a busy week. Here is my take.
A “comprehensive” advertising campaign is to follow later in the spring, as owner Britvic invests behind the brand to prevent loss of market share to private label competitors this year.
The video game developer needed to go beyond a simple stunt to engage League of Legends fans with the launch of its new animated Netflix series.
As new channels emerge the opportunities for brands multiplies, but with control over place diminishing, what can marketers do to reclaim influence over this often forgotten P?
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