Marketers have raised concerns that several Cineworld cinemas appear to be keeping the house lights up during advertising breaks after the chain recently introduced a new allocated seating policy, which they say could be negatively impacting consumer engagement with their campaigns.
Arsenal FC has promoted sales and marketing director Vinai Venkatesham to its top commercial role following chief commercial officer Tom Fox’s departure to become Aston Villa’s chief executive.
Music streaming service SoundCloud is introducing advertising and subscriptions for the first time as it looks to monetise the 350 million people the platform reaches each month.
Without fanfare, Facebook this month doubled the number of times users can see an ad in their News Feed from a page they are not connected to from one to two ads per day, a move industry observers say could prove a “double edged” sword risking kickback from the marketing community.
Samsung has launched an art installation on London’s Southbank comprised entirely of Galaxy Tab S devices, a demonstration of the company attempting to make its marketing touch points “more surprising, rewarding and interesting” as it continues its journey to become the “most loved brand”.
Snapchat is to expand from being an ephemeral photo and video messaging app to a service that serves up news, TV clips and advertisements, according to a report.
Fitness tracking app RunKeeper has partnered with mobile rewards network Kiip to offer users gifts and samples from brands when they reach their training goals.
Tumblr has partnered with photo analytics company Ditto Labs which will use its technology to tap into the 130 million photos users share on the Yahoo-owned blogging platform each day to help marketers understand the visual conversations happening around their brands.
The wearable tech category is currently in the “Stone Age”, but analysts predict that entries into the market by big players such as Apple and improvements to the aesthetics and utility of current devices will see sales rocket by 2018.
Following London Cab drivers versus Uber in the latest case of closing the virtual stable door long after the digital horse has bolted, the Premier League today (15 August) launched a PR drive in an attempt to ward off Vine users from sharing near-live clips from the competition, which kicks off this weekend.
Instagram is stepping up its brand partnerships charge with the appointment of James Quarles from parent company Facebook to the new role of global head of business and brand development.
Twitter is trialling a new ad format, Promoted Video, which will allow brands to extend the reach of their video content on Twitter and measure the effectiveness of the content as the site looks to open up revenue opportunities from the growing video advertising market.
The Internet Advertising Bureau (IAB) is pencilling a Q4 release for a set of guidelines that will state the length of a video ad a user needs to have seen before it can qualify as an impression as the trade body looks to make buying inventory across the web comparable with more traditional media.
Twitter has admitted that as much as 8.5 per cent of its userbase – some 23 million accounts – are bots which automatically ping the site with updates, but the company has also revealed that more human users are seeing ads served on the site than originally thought.
On its latest quarterly earnings call, Twitter said it will begin exploring ways it can monetise the “hundreds of millions” of visitors to its platform that are not logged-in. Finally the company is starting to realise that Twitter’s reach beyond the scrolling timeline can be valuable too.