YouTube makes it easier for advertisers to buy top tier UK content
Seb JosephGoogle is allowing advertisers to more easily purchase top tier content on YouTube in the UK through the launch of its Google Preferred tool.
Google is allowing advertisers to more easily purchase top tier content on YouTube in the UK through the launch of its Google Preferred tool.
Diageo is bringing sales and marketing closer together to push more consumers along the path to purchase as part of its wider search for media buying efficiencies.
Accor Hotels Group is launching a nationwide push to trumpet the contemporary “extras” guests at its ibis economy hotel brand experience as it ramps up efforts to wrestle share from Premier Inn and Travelodge.
Rugby World Cup fans are to be served with personalised videos and branded content in the run-up to next year’s event as organisers look to data-driven campaigns to shift over a million tickets over the next 12 months.
British Gas is feeding real-time messages into outdoor ads to bolster the “stature and interest” for its remote-controlled central heating service Hive as part of a revamped media strategy to reach commuters.
Marketers spent a fifth (20 per cent) of their digital display budgets on native content in the first half of 2014 as strategies adapt to exploit rising demand for branded content such as video on mobile devices, according to a report.
An advert for discount retailer Poundworld has been banned by the ad watchdog for its “everything £1” claim after it was found to be selling goods for more.
Tapping the female market has long been the Holy Grail for beer marketers in an industry desperately in need of extending its consumer base. Despite many high profile failures, the world’s second largest brewer SABMiller is convinced it has the right marketing brew to woo women.
Heineken has underlined its commitment to rugby by becoming the founding sponsor of Europe’s newly revamped elite rugby tournament after its predecessor the Heineken Cup was scrapped.
Marketers with a post-graduate degree earn nearly a quarter more (15 per cent) than their peers as the growing commercial and digital aspects of marketing elevates those with a wider skillset in the eyes of companies.
SSE is launching its revamped marketing strategy with an advertising campaign celebrating the “wonderful things” energy fills consumers’ lives with as it looks to stand out in a market where tariff prices from the biggest suppliers are becoming more standardised.
Coke’s lower calorie variant Coke Life’s brand is showing early signs of success, performing well against established sister brands such as Coke Zero, after heavyweight in-store promotions and a nationwide campaign lifted buzz, according to the latest industry data.
HTC has moved to quash reports it has hired David Chen as its chief marketing officer despite a previous confirmation it had with the announcement he will serve as its chief operating officer.
HTC has appointed David Chen as its chief marketing officer as recent cost cutting measures to lift its marketing and sales operations helped offset weak sales.
Advertisers and media owners are getting closer to demonstrating the true value of mobile in the customer journey following advancements in analytics that could herald a wider industry acceptance of cross-device behaviour.