IAB urges advertisers to be more creative on mobile
Seb JosephThe IAB has urged advertisers to be more creative in their approach to mobile advertising and shed the “one size fits all” approach for more integrated strategies.
The Good Pitch
Seb JosephSeb is Marketing Week’s agency specialist.
Avis looks to social media to bolster European footprint
Seb JosephCar rental firm Avis has launched a pan-European Facebook campaign, ’Avis ArtCar’, as it looks to focus on long-term engagement via social media to set itself apart from its competitors.
Breast Cancer Campaign launch maiden TV ad campaign
Seb JosephCharity, Breast Cancer Campaign, has launched its first TV advertising campaign, which will feature its new updated brand identity.
US Media company Meredith inks deal with London 2012 agency Iris
Seb JosephUS Magazine and TV company Meredith Corporation has purchased a minority stake in ad agency, Iris, to launch a global creative network, which offers brands an alternative to the traditional agency model.
Strongbow puts user-generated-content at the heart of integrated campaign
Seb JosephStronbow has put user-generated-content at the heart of its latest TV spot, which will feature different dialogue from thirty of its Facebook followers.
Building brand preference is not enough
Seb JosephBuilding preference is not enough and marketers should be focusing on generating calls to action to capitalise on the narrative links between touchpoints, according to Crispin Porter and Bogusky’s executive experience director.
Publicis Groupe digital growth lifts revenue
Seb JosephPublicis Groupe’s third quarter results defied concerns over the state of the Eurozone economies with global revenues up 7.5% year-on-year to €1.42bn (£1.24bn).
Green messaging isn’t enough of a marketing proposition
Seb JosephBrands should only ramp up their sustainability marketing if it is being used to support a consumer need, according to design agency experts. The remarks come as global consumer goods company, Reckitt Benckiser (RB), announced its plans to focus its sustainability marketing around the added money saving benefits to being environmentally friendly, rather than leading […]
Publishers show its not just marketers that get collaboration at the AOP and Mozilla Hack Day.
Seb JosephSeb is Marketing Week’s agency specialist.
IPA and ISBA initiative aims to demystify pitching
Seb JosephTrade bodies the IPA and ISBA have developed a new online hub for bands and agencies to address the differences between client perceptions and agency realities around pitching.
Old Spice Man tour to visit a city near you
Seb JosephOld Spice has launched a nationwide tour, based on this summer’s “Smell like a man, man” TV spot.
Nurture young talent to stem the creative exodus from adland
Seb JosephSeb is Marketing Week’s agency specialist.
Coca-Cola to collaborate with regional artists on Olympic campaign
Seb JosephSeb is Marketing Week’s agency specialist.
Costa Coffee adapts ad strategy to boost emotional appeal of Costa Light variant
Seb JosephSeb is Marketing Week’s agency specialist.