Are we living in the technology “stone age”?
Ruth MortimerWe live in “the stone age”, according to a bold claim made in a report out this week.
We live in “the stone age”, according to a bold claim made in a report out this week.
Procter & Gamble announced this week that it will be cutting 100 brands – around half of its portfolio – in a move to focus on only its most profitable products.
Our Festival of Marketing begins in London on November 12-13. So we’ve compiled the Marketing Week guide to some of the speakers we’ve already announced for the Festival of Marketing.
Philip Clarke has announced his departure as Tesco chief executive – one day before his party celebrating 40 years service – to make way for Dave Lewis, a career brand marketer who joins from Unilever (see our news analysis, Mark Ritson’s take on it or visit our dedicated Tesco homepage for all the latest).
Are you a master storyteller? Or a data translator? If not, you could be missing out on one of the plum new roles emerging within the marketing industry. Marketing Week has polled our audience of senior executives to ask for the top five roles they’re keen to hire.
The Festival of Marketing, created by the teams at Marketing Week, Econsultancy, Creative Review and Design Week, has taken the award for Event Of The Year at the 2014 PPA Awards.
How long would it have taken an algorithm to come up with Procter & Gamble’s brilliant #likeagirl campaign for the Always feminine products brand?
Marketing Week has grasped the handlebars and come up with its own take on the Tour de France – the Marketing Cycle.
Informed consent. For marketers, these are two of the most important words in the English language. Why? Because informed consent is the principle that should underpin everything you do.
Yesterday, I woke up. Checked email. Fed kids. Walked to the train, checking email. Got off train. Checked email. Arrived at office. Worked all day, grabbing lunch while checking emails. Headed home. Fed kids. Checked emails. Went to bed. Checked emails.
Cannes 2014: Business-to-business social network LinkedIn claims it is moving from being a tool to connect people to becoming the “largest distributor of professional content in the world”.
There is one theme that unites this summer’s key events for marketers – the World Cup, Cannes Lions, Marketing Week Live and our Marketing Week Engage Awards. That theme is content and this issue of Marketing Week is themed as our content special.
There is no longer a chief marketer at the UK’s biggest retailer. Matt Atkinson, until this week the Tesco CMO, has been moved to an innovation role at the supermarket and has been reborn as chief creative officer.
This is the year of the challenger. A headhunter told me this week that just five years ago, their best candidates wanted to work for major established brands – think Kraft, Coca-Cola or L’Oreal. Now they want to work for a hip digital upstart.
Disruption. One small word but an enormous impact. It has been everywhere this week.