Pernod Ricard slams Portman Group for ‘sledgehammer’ ad rule warning
Seb JosephPernod Ricard has hit out at what it claims is a “sledgehammer” ruling from trade body the Portman Group that found it failed to market one of its brands responsibly.
Pernod Ricard has hit out at what it claims is a “sledgehammer” ruling from trade body the Portman Group that found it failed to market one of its brands responsibly.
Pernod Ricard is looking to exploit the growth of online video with the launch of a global YouTube channel for its Malibu brand.
Pernod Ricard is trialling proximity based marketing tool iBeacons as part of ongoing efforts to grow its brands around how people socialise with one another through technology.
Pernod Ricard is letting shoppers personalise bottles of its top whisky brands in a bid to increase sales around gifting occasions such as birthdays and anniversaries.
World Federation of Advertisers (WFA) president and Pernod Ricard CMO Martin Riley has challenged marketers to redefine “brand conversations” with fans and gain a social conscience or risk being toppled by a “Wikileaks” moment of their own making.
Pernod Ricard is to introduce real-time media buying for its Malibu brand, one of several digital marketing initiatives being readied to enhance the drink’s profile among younger consumers.
Pernod Ricard’s decision to rein in its ad spend over the last six months to focus on cheaper but what it claims are more effective digital promotions seems to be paying off in Europe with higher sales but less so elsewhere.
Pernod Ricard’s CMO Martin Riley has detailed its bid to get “back to real marketing” through digital innovation as it looks to turbo charge its investments in data, branded content, ecommerce and internal expertise.
Pernod Ricard is readying a flurry of investments into the online arena from wearable tech to at-home drinking appliances, part of a plan to invest 20 per cent of its global marketing budget in digital.
Pernod Ricard has axed the ‘Vodka’ text from Absolut’s logo to enable it to expand its marketing to new areas without cannibalising the brand’s cache.
Pernod Ricard is ramping up the digital media outlay for its travel retail business in an attempt to be less reliant on in-store promotions to expand what is its third largest market.
Pernod Ricard has launched its first ecommerce hub in the UK to capitalise on returning customer spend across the region, a move that follows similar recent announcements from rivals Diageo and AB InBev.
Absolut is to crowdsource future online and experiential campaigns from drinkers through its revamped global marketing strategy to be a more “interactive” brand.
Pernod Ricard has signalled it is preparing a major push to reach more drinkers through humour and create excitement in wine after increased marketing spend in its last financial year buoyed a poor performance in Western Europe.
Pernod Ricard is to expand the use of its European on-pack health warning system for pregnant women to the rest of the world as part of ongoing efforts to promote responsible drinking.