Pernod Ricard to step up global efforts to target female drinkers
Seb JosephPernod Ricard is taking its strategy of targeting female drinkers global as it looks to find ways to accelerate sales throughout the world.
Pernod Ricard is taking its strategy of targeting female drinkers global as it looks to find ways to accelerate sales throughout the world.
An Absolut vodka campaign featuring cartoon characters created by Gorillaz co-founder Jamie Hewlett has avoided censure following a complaint by Alcohol Concern that it was designed to appeal to under-18s.
Pernod Ricard rum brand Malibu will launch the latest phase of its campaign targeting 18-24 year olds in the UK, airing Radio Maliboom across TV and radio channels next week.
Pernod Ricard is to launch a UK-specific campaign for its rum brand, Malibu.