Does marketing have a career gap bias?
Charlotte RogersRather than hiding their career breaks or “levelling down” their expectations, female marketers returning to the workplace are finding renewed confidence and the ability to thrive.
Rather than hiding their career breaks or “levelling down” their expectations, female marketers returning to the workplace are finding renewed confidence and the ability to thrive.
While brands struggle to define what they mean by hybrid working, they could be missing out on a wealth of talent in search of meaningful flexibility.
Former Royal Mail managing director and Next marketing director Gillian Wilmot, now chairman of UK Coaching, believes companies must intervene to end the cycle of promoting the same ‘type of person’.
Before brands jump on International Women’s Day they should look at their own companies, their employment practices and how they engage with women.
Marketing Week’s ‘Hack your commute’ series uncovers inspiring and fulfilling ways to spend your journeys to and from work that will expand your mind and broaden your horizons.
With a focus on #pressforprogress, brands are moving beyond simply supporting women to push for real societal and business change.
Mr Men and Little Miss is looking to take a “more modern” brand outlook with new characters that can help society, not just owner Sanrio’s bottom line.
As International Women’s Day approaches, we explore how businesses in the marketing sector can enable women to fulfil their potential and achieve gender equality in the workplace.
As more brands wake up to the opportunities of women’s sport, the Football Association is hunting for brands that can boost the profile of the women’s game.
Women’s sport offers a whole host of talented role models that could be a perfect fit for brands – if they just take the time to look.
More than a third of execs think it is reasonable to ask women about their plans to have children in the future during recruitment, with the marketing industry performing little better.
Women’s sport might be growing in popularity, but when considering sponsorship opportunities there are certain things brands should consider.
Surging viewing figures and an array of high-profile success stories means women’s sport is riding high in 2018. So why are so many brands neglecting the sponsorship opportunities of this burgeoning sector?
The ad regulator received complaints for both ads over concerns they “objectified” either men or women, but only the Tunnock’s ad was banned.
The gender pay gap still prevails and the marketing profession is in no way immune, with men earning more than women in almost every role.