Spare cash is feathering empty nests
Morag Cuddeford-JonesParents whose children have left home are using their higher levels of disposable income to enjoy new-found independence, according to research seen by Marketing Week.
Live research takes brands to top of class
Morag Cuddeford-JonesRetail companies that incorporate live testing into their brand experience are using real-time insight to reduce the time it takes to launch first-class products.
Are branded resources a good idea for schools?
Morag Cuddeford-JonesAre schools so starved of resources that welcoming brands is the only way to finance education, or are corporates a commonsense addition to children’s education?
Finding your social niche
Morag Cuddeford-JonesThis is the year of the niche social media site, say some major brands, because they offer the chance to show different sides of a brand’s personality away from the on-brand messaging of Facebook and Twitter.
Online video: ‘Learn to think like a documentary maker’
Morag Cuddeford-JonesSix experts discuss the different ways of using video online to engage customers, how all brands should act like media owners – and dispel some entrenched myths about cost and quality.
Taking the first steps to putting customers first
Morag Cuddeford-JonesOur panel of senior marketers discuss the challenges of breaking down internal barriers to achieve true customer centricity in a multichannel, real-time market, while keeping pace with changes.
Free samples still best way to win friends
Morag Cuddeford-JonesAs more brands incorporate social media into their experiential campaigns, a study seen by Marketing Week reveals the free sample is still highly valued.
Digital natives dig for data from another level
Morag Cuddeford-JonesAs marketers continue to explore a wider variety of digital technologies, our panel of senior industry figures concludes that data remains the driving force of any brand strategy.
Control of all event traffic at your fingertips
Morag Cuddeford-JonesAs more brands investigate the possibilities offered by smartphone apps and QR codes, Morag Cuddeford Jones investigates how they could transform the exhibitions industry. Developments in mobile technology promise to help brands stand out from the crowd at exhibitions and trade shows. Companies such as CrowdCompass in the US and GenieMobile’s EventGenie are cutting through […]
How to repair a reputation left in shreds?
Morag Cuddeford-JonesThe public’s trust in the British media has been shattered, according to research seen exclusively by Marketing Week. Can Fleet Street drag itself out of the gutter? asks Morag Cuddeford Jones Nearly three-quarters of the British public say their trust in the UK media has been damaged by allegations of illegal phone hacking that led […]
Tis the season for christmas sales strategy
Morag Cuddeford-JonesConsumers bemoan the fact that Christmas seems to come earlier each year. So do brands get any real benefit from getting out the holly and mistletoe before the barbeque sets have been put away? When two of the highest profile retailers in London announced in mid-July that they would shortly be opening their Christmas departments, […]
Netting maximum brand value from voucher sites
Morag Cuddeford-JonesThere are more than 200 voucher code websites in the UK for brands to use. But careful targeting and a considered strategy are needed to get the most from them.
Get personal to deliver consumer engagement
Morag Cuddeford-JonesOur panel of experts debate how social media and other digital channels can help brands personalise their communication strategies and achieve greater levels of consumer engagement.
Taking brands beyond the sound barrier
Morag Cuddeford-JonesRadio stations, both big players and new entry names, are playing with online formats to give advertisers deeper and interactive access to listeners. Morag Cuddeford Jones investigates. Radio, traditionally viewed as one of the advertising world’s more workaday resources, is undergoing something of a makeover. With the analogue radio switch-off still proposed for between 2015 […]
TV campaigns are icing on the marketing mix
Morag Cuddeford-JonesThe first fast.MAP/Marketing Week Effectiveness Tracker looking at retail brands reveals that TV campaigns only work if advertisers support them with direct marketing activity. A catchy television ad is a sure-fire way for a brand to be remembered, but it doesn’t necessarily lead to money in the bank – that is down to a solid […]